CUPRA is the unconventional challenger brand that brings together emotion, electrification and performance to inspire the world from Barcelona. Thanks to its challenger character CUPRA has become one of the most desirable brands for the next generation. Launched in 2018, CUPRA has its corporate headquarter and CUPRA Racing division in Martorell (Barcelona), in addition to a global network of specialized points of sale. Since its launch, CUPRA has sold over 300,000 cars and is the fastest growing brand in Europe. In 2022, the upward trend continued with CUPRA delivering more than 150,000 vehicles worldwide, proving that electrification and sportiness are a perfect match. So far, each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design.