Exhibitor and partner directory

Mercedes-Benz

Open Space

Residenzhöfe

RA660

RA650

Summit

Hall B3.C20

Providing insights into todays exciting developments & our vision for tomorrow.

Company profile

Mercedes-Benz Group AG is one of the world's most successful automotive companies. In addition to Mercedes-Benz, the world's most valuable luxury automotive brand (source: Interbrand study, 03/11/22), Mercedes-AMG, Mercedes-Maybach and Mercedes me, the portfolio also includes the brands of Mercedes-Benz Mobility: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Athlon.

As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation. The company continues to invest systematically in the development of efficient powertrains and sets the course for an all-electric future. Its efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts.

Main Topic

New trends at IAA Mobility 2023

Enjoy future mobility first-hand

Mercedes-Benz makes electric driving tangible at the "IAA Experience". You can experience a fleet of 30 electric and electrified vehicles. Our efficiency champion VISION EQXX will be among them.

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Novelties & premieres

Vision One-Eleven

Concept CLA Class

E-Class All-Terrain

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Product presentations

EQ-Flotte Highlights EQXX

At the IAA Experience we make electric driving a tangible experience for...

The new all-electric EQA

With its striking SUV body, powerful electric drive and predictive...

The new all-electric EQB

Thanks to fresh looks, numerous efficiency updates and new, useful...

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Videos

Defining Class since 1886

Concept CLA Class

Trends

Electric and digital innovation

ince the invention of the automobile, Mercedes-Benz has proven its innovative strength time and again - with pioneering technologies, outstanding safety, quality and comfort.

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Pioneering design

The designers at Mercedes-Benz merge tradition and modernity in designing the cars for the future. Their work centres on “Sensual Purity” as an expression of modern luxury.

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Every action counts: Sustainability

Mercedes-Benz aims to create value that is sustainable and to do so in a manner that is economical, environmentally friendly and socially beneficial. We're on the way to a full electric future.

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