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Nice to meet you again. The New MINI Family @ IAA Mobility 2023

Company profile

The new MINI family is fully electric, digital and distinctive.

On its way to becoming a fully electric brand, MINI presents two of its most important models. The new MINI Cooper and the new MINI Countryman are fully electric, they guarantee locally emission-free mobility and underline their exceptional position through a combination of unmistakable design, advanced drive technology and an immersive digital experience. MINI has reinvented itself time and time again without neglecting its own origins and traditions. This continuous development and the ability to regularly set new trends have given MINI a large fan base worldwide.

*The MINI Concept Aceman is a concept car only, meaning it is not in production and not for sale. Therefore, it cannot be driven on public roads and is not compliant to road regulations. Filming took place on a closed road/studio with no access to traffic.

Novelties & premieres


The MINI Concept Aceman


Petuelring 130, 80809 München, Germany