When was the last time you did, saw or experienced something new? Something that opened up new perspectives for you? And what does “new” actually mean?

BMW is opening a new chapter with the “new” NEUE KLASSE. There are noteworthy parallels between today and the 1960s, when the NEUE KLASSE was introduced for the first time and helped the company leap into a new era.

BMW is supplementing the extensive portfolio of fully electric vehicles with the new BMW i5. With the BMW i Vision Circular vision vehicle, BMW showed the huge potential accessible by means of a consistent circular economy. The BMW i Vision Dee vision vehicle demonstrates how digital technology puts the focus on people.

At IAA Mobility 2023, coming very soon, you can experience how BMW is once again reinventing itself!