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BMW Instant Test Drive operated by SIXT. Experience the new BMW iX1.

Company profile

Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. 

At the IAA 2023 the BMW AG offers you a first-class driving experience in cooperation with SIXT – the BMW Instant Test Drive operated by SIXT with the new iX1. Experience the electrifying joy of driving.

Novelties & premieres


The BMW Instant Test Drive operated by SIXT

Main exhibitor


Zugspitzstr. 1, 82049 Pullach, Germany
Contact PR
Ms. Kathrin Greve