BMW Motorrad is in first place in the global premium motorcycle and scooter segment. For 100 years, it has been in the DNA of BMW Motorrad as an innovation leader and a company that lives motorcycling with great passion to provide its customers and fans with unique and inspiring experiences and moments on two wheels. Spreading the enthusiasm for motorcycling, for superior mobility solutions, for the feeling of freedom and the sense of community throughout the world - that is the mission of BMW Motorrad. Every kilometer on a BMW is pure riding fun. Every component carries pure passion. A passion that you can feel instantly. MAKE LIFE A RIDE - that's what the brand and the people behind BMW Motorrad stand for.