Strive for clarity
The brightest moments in Audi history involved daring leaps of imagination and innovation, cutting-edge technology, and
groundbreaking design. The new design philosophy "The Radical Next" builds on this legacy and is based on four principles: clear,
technical, intelligent, and emotional.

Experience clarity up close
The Audi Concept C is the first manifestation of this new clarity. Building on the legacy and essence of the four rings, the concept
car demonstrates radical simplicity – the core of the new Audi design philosophy.

Join us and experience the Audi Concept C and the embodiment of the brand‘s new design philosophy that paves the way for
the future at the Wittelsbacherplatz.

Learn more about the Audi Concept C: https://www.audi.com/en/innovation/design/striveforclarity/