The LEGO Group's mission is to inspire children through play and encourage their development. The "LEGO^® System in Play" enables children and adult fans to creatively create and rebuild anything they can imagine using LEGO^® bricks. The LEGO Group was founded in 1932 in Billund, Denmark, by Ole Kirk Kristiansen. The name is derived from the two Danish words LEg GOdt, which can be translated to "play well." Even today, the LEGO Group remains a family-owned company with headquarters in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.