Exhibitor and partner directory 2025
Welcome to the exhibitor and partner directory of IAA MOBILITY! All about exhibitors, partners, sponsors and products.
SAP + Mercedes-AMG PETRONAS Formula One Team
Summit
Hall EW.EW01
Driving performance with innovation, insights, and intelligent technology.
Company profile
As an official team partner, SAP supports the Mercedes-AMG PETRONAS F1 Team in strategically enhancing its operational efficiency and competitiveness through technological innovation and data-driven insights. Intelligent cloud and AI solutions enable informed decision-making, optimized resource utilization, and a future-proof IT strategy. For more details please read here: https://www.sap.com/about/customer-stories/mercedes-amg-f1.html
Key topics
MOBILITY Vehicles/Solutions
Automotive
MOBILITY Vehicles/Solutions
Mobility as a Service
SUSTAINABILITY Environmental/Economic/Social
Circular Economy
SUSTAINABILITY Environmental/Economic/Social
Decarbonization
SUSTAINABILITY Environmental/Economic/Social
Regulation, Liability & ESGs
SUSTAINABILITY Environmental/Economic/Social
Manufacturing & Supply Chain
TECHNOLOGY Software/Hardware
Supplier
TECHNOLOGY Software/Hardware
Software Defined Vehicles
TECHNOLOGY Software/Hardware
Connectivity, IoT & Big Data
TECHNOLOGY Software/Hardware
AI & GenAI
TECHNOLOGY Software/Hardware
Battery Tech
TECHNOLOGY Software/Hardware
Cybersecurity
Contact
SAP + Mercedes-AMG PETRONAS Formula One Team
Contact request