As a pioneer in in-car entertainment, holoride has set out to make transit time count. By leveraging XR technology with motion and location data from a moving vehicle in real-time, it creates exciting, borderless, and immersive experiences. The innovative motion synchronization software enables a new transformative passenger experience while reducing symptoms of motion sickness. 

holoride's retrofit solution, a smart speaker-sized device, brings the company's content platform to any vehicle – regardless of the model, make, or year. The technology is also available in a wide range of Audi series vehicles.