Leading Vision and Intelligent Interaction Expert.

GIRAFFEVISION, a wholly-owned overseas subsidiary of NEWVISION, is a leading provider of technical solutions in the field of in-vehicle vision in China. Founded in 2015, New Vision is a high-tech enterprise specializing in the R&D, production and sales of automotive electronic products, while also providing development and testing services for automotive electronic products and their testing equipment. The company's current core products include WHUD,AR-HUD, and HUD solutions integrated with digital instrument clusters.

NEWVISION has rich experience in supporting and supplying HUD models, covering new forces in car manufacturing, traditional independent brand OEMs and joint venture brands. In 2024, New Vision 's market share reached 16.2%, becoming the domestic leader, and as of the end of  2024, the cumulative shipment has exceeded 1,500,000 units.

In addition to continuously expanding the market share of HUD, NEWVISION also continues to explore and research in the fields of stereo vision, visual interaction intelligence, and human-machine co-driving scenarios.