Exhibitor and partner directory 2025
Welcome to the exhibitor and partner directory of IAA MOBILITY! All about exhibitors, partners, sponsors and products.


BMW GROUP
Open Space
Max-Joseph-Platz
Summit



Test drives can be found at Max-Joseph-Platz on booth MJ930.
THE DAWN OF A NEW ERA
Company profile
The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. We charted our course into the future long ago, placing sustainability and resource conservation at the heart of everything we do – from the supply chain and production through to the end of the use phase of all our products. What’s more, just like our cars, our services are all about the customer and make the perfect complement to our innovative mobility offering.
BMW GROUP KEYNOTE.
WORLD PREMIERE OF THE NEW BMW IX3.
Click here for the livestream: BMW Group Keynote: World Premiere of the new BMW iX3
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9-15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂-class: A
BMW GROUP KEYNOTE.
WORLD PREMIERE OF THE NEW BMW IX3.
Click here for the livestream: BMW Group Keynote: World Premiere of the new BMW iX3
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9-15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂-class: A
Main Topic

New trends at IAA Mobility 2025
THE NEW BMW iX3. THE FIRST OF A NEW ERA.
With the BMW iX3, the Neue Klasse can be experienced on the road for the first time. The BMW iX3 is the first model of the Neue Klasse and the start of the new BMW model generation.
Trends

Design
The Neue Klasse marks a huge leap forward in terms of technologies, driving experience and design. The BMW iX3 launches the new BMW design language - clear and strong in character, modern and timeless.

Driving Dynamics
The Neue Klasse shapes the future of electromobility with the 6th generation BMW eDrive technology. At the core: new drive architectures, next-level driving dynamics, and the groundbreaking Heart of Joy.

Digital Experience
Built for a world that moves fast and thinks even faster, the first-ever BMW Panoramic iDrive and the Operating System X connect the driver instantly to the road – and everything beyond.
Brands

BMW

BMW M

BMW Motorrad

MINI
Product presentations
BMW GROUP
THE NEW BMW iX3. THE FIRST OF A NEW ERA.
BMW GROUP
BMW Motorrad Vision CE
BMW GROUP
The BMW M5 Touring
BMW GROUP
MINI John Cooper Works Electric
BMW GROUP
The BMW iX xDrive60
◦
◦
◦
◦
◦
Stories

THE NEW BMW iX3
Product categories
Co-Exhibitors

BMW M
Contact
BMW GROUP
Petuelring 130, 80809 München, Germany