Exhibitor and partner directory 2025
Welcome to the exhibitor and partner directory of IAA MOBILITY! All about exhibitors, partners, sponsors and products.


MINI


Company profile
A metropolis within a metropolis: with its appearance at Open Space, MINI brings the vibrant city center of London to the tranquil Max-Joseph-Platz in Munich's old town. An elaborately staged backdrop recreates the heart of the metropolis, showcasing the brand's British identity – and, in many details, its sense of humor. With the Bavarian State Opera and the Residenztheater in the background, the focus of Open Space is on the fully electric models of the new MINI family. Visitors can experience three fully electric MINI models up close: the MINI John Cooper Works Electric, the MINI Aceman, and the MINI Countryman.
Max-Joseph-Platz is also the starting point for a test drive opportunity in cooperation with SIXT: an extraordinary test drive, true to the motto “Only MINI Can Do,” brings the fully electric MINI models onto the streets of the city.
MINI JCW E: WLTP energy consumption combined: 15.5 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂-class: A; WLTP electric range: 364-371 km. Image shows optional equipment.
Test Drives
MINI
MINI Countryman Electric
MINI
MINI Aceman Electric
MINI
MINI John Cooper Works Electric
MINI
MINI Cooper Electric
MINI
MINI John Cooper Works Aceman Electric
Key topics
Product categories
Co-Exhibitors
